Free Online Writing Courses Netwriting: Copywriting for the Internet

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

Check out one of the most useful, available free online writing courses Netwriting, also called The Netwriting Masters Course.

Writing well for the internet is an incredibly valuable skill for any online marketer, including a nonprofit leader or small business owner.

But did you know that 98% of small business websites are not effective at pulling in funds or sales online?

OUCH.

What makes this course so special

The Netwriting Masters Course explains the fundamental philosophy behind successful web copywriting: people go online for information. It shows you how give it to them. Its uniqueness is that it teaches you principles about writing effective web pages.

And it makes sense.

Writing for the web, by definition, includes copy for websites, email campaigns, and social media posts. This course is targeted. It focuses squarely on writing websites … specifically, websites that “get the click.” Effective netwriting, says course author Ken Evoy, is writing for the web that generates income.

Ken should know. He is president of Sitesell.com, a leader in net marketing for non-tech-savvy small businesses.

Oh, and one more thing that makes this online course unique. In addition to the excellent content, did we mention that The Netwriting Masters Course is free?

What this course teaches you

The 49-page course is jam-packed with practical information, but not about grammar. Rather, it outlines the step-by-step process that pulls readers to your site and keeps them there.  It covers topics like:

• How Search Engines Work
• How Your Content Can Become Valuable to Readers
• How to Know the Difference Between Pre-Selling and Selling
• How to Choose Your Most-Wanted Response
• How to Know Your Ideal Reader
• How to Identify Features and Benefits
• How to Identify Your USP
• How to Keep Your Visitor at Your Site
• How Your Site Can Develop Long-Term Reader Relationships

Details to know about this course

It’s self-paced. Work at your own speed, whether it’s 15 minutes at a time or all in one or two sittings.

It’s not a “get-rich-quick” scheme. Be prepared to read the course several times. You may want to print it out, take notes on it, and digest one section at a time. Plan to start writing for your site and then use the course to help you re-write pages before publishing them on the web.

It works. And the price is right.

Find out more about The Netwriting Masters Course here.

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