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Word Wise Blog: Content Writing Made Easy
Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content , with 750K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
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Nov 21, 2025
Fun gift idea for the pre-teen girls in your life
My editor asked me to write a book of fun devotionals for girls at just the right time in my life.
My daughter had only recently emerged from her preteen years. I had seen her struggles in learning to ...
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Nov 20, 2025
Use these simple call to action (CTA) examples to move readers to act
Readers expect to be told what to do. But writing an Ask can feel awkward – like you’re being bossy or salesy.
When you have some call to action examples to use as a template, you can have confidence to ask with clarity.
You know how it is: your reader has a need.
You’ve addressed that need in an engaging letter … email … landing page … blog post.
Then you reached that point in your writing when you’ve got an icky feeling.
You need to tell her what to do...
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Nov 19, 2025
This foolproof article formula I've used to write 1,000 articles
I’ve made a living writing for more than two decades.
No, I’m not a writing phenom. Rather, I attribute much of that success to using a simple article formula.
My first published article? I slaved over it for weeks. And I was thrilled with that first $35 paycheck.
I’ve become much faster since then. My articles, now numbering over 1,000, are published on websites, in magazines, on Medium, and in dozens (hundreds) of client publications.
My approach centers on ...
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Nov 18, 2025
6 tips for writing social media posts that get read
These 6 quick tips for writing social media posts help me keep grounded.
I admit it: I want people to read my posts. I want interactions. My guess is that you do, too.
But in the process, it can be tempting to use tricks to get people to read what I write.
But that’s not what my ...
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Nov 17, 2025
41 writing projects you can get paid to write
Just exactly what kinds of writing projects can a freelance copywriter expect to do?
Dozens.
But in the end, it all boils down to three basic types of pieces. In each of those 3 buckets are multiple kinds of projects. Read on …
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Nov 16, 2025
What to look for in a writing instructor
My first “official” writing instructor was a guy named Lou who guided me one-on-one, step-by-step, through a course on writing articles.
He helped me focus on writing clearly. “Make one point in your article,” he said. “And eliminate all those extra words.”
After Lou came Chris, my copywriting coach...
Nov 15, 2025
Don't fall into The Hook Writing Trap
When I first started writing (and many times since then), I got tripped up in The Hook Writing Trap.
I mistakenly thought I had to write the hook – the lead – first.
I’d comb through search engine results for ...
Nov 14, 2025
Create a 2026 content strategy you can stick with
If you’re a writer or freelancer or solopreneur or small biz owner, you need a content strategy.
No, it needn’t be complicated.
But you must have one if you want to make the best use of your time and build a following.
Don’t get put off by the marketing experts that say a content strategy is ...
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Nov 13, 2025
[Fr*ee Download} Use this simple fundraising letter template for year end
If you’re a copywriter, ministry writer, or content writer (or want to be one), then writing appeal letters can be part of your bread and butter.
Even if you’re a general freelancer, then there’s a good chance you’ve been asked (or will be asked) to write a fundraising letter, whether for a client or for an organization that you support.
Naturally, you want to write a good one...
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Nov 12, 2025
What is free content and why should you offer it?
Free content includes articles, downloads, white papers, reports, and fillers packed with practical information about your niche, offered at no charge, like this article, for instance.
It's information you offer users at no cost.
These days, information is everywhere ...
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Nov 11, 2025
The PAS writing formula: ideal for short-form content
The PAS copywriting formula, says millionaire-maker and business strategist Dan Kennedy, is “the most reliable sales formula ever invented.”
PAS stands for ...
Problem-Agitate-Solve orProblem-Agitate-Solution
The PAS framework is straightforward...
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Nov 10, 2025
Writing a book: find your book's unique niche
Once you’ve identified the problem your book will solve and identified who will read you’re book, you want to drill down what makes your book one-of-a-kind.
What makes your book unique?
This step takes some detective work because ...
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Nov 09, 2025
Must you be brash to be a successful blogger?
In the late 1990s, Blogger.com and other hosting blog tools became widely available to users. Soon, anyone could start a blog – a “web log.” A blog is an online record of information, activities, or thoughts.
Many bloggers are, in large part, unknowns.
Record-keeping by unknowns has been around through the ages.
For instance, eighteen times in ...
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Nov 08, 2025
Writing an appeal campaign? Follow Paul's model
Scott Morton, international funding coach for The Navigators, knows a thing or two about writing a fundraising campaign.
He has guided hundreds of ministry workers through the process of raising support ...
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Nov 07, 2025
101 practical tips and encouragement for writers
Writers need encouragement. And we need tools to equip us. Both of those are found in one very special place.
That's the principle behind ...
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Nov 06, 2025
Ditch these 10 freelance writing myths
When I started writing, I bought into some widely-held freelance writing myths.
I had naively accepted these false assumptions without much thought, largely because of my fears.
Fortunately, during my early writing days I had access to a couple of freelance writers communities. Members of those communities shared the truth behind the freelance writing myths and served up encouragement backed up with ...
Nov 05, 2025
Branding basics for writers (esp non-marketers)
Whether you’re a new writer or a New York Times bestselling author, you need to understand branding basics.
I've found 2 branding basics have helped me immensely.
1. A personal brand isn’t about creating a persona. It’s about expressing your true self with clarity and confidence so you can connect with your target readers — and offer them value.
2. Branding is a series of choices. One way or another, you’ll build a ...
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Nov 04, 2025
10 tips for writing good tweets
Millions use Twitter (X), but with wide degrees of success.
How you write matters, even on Twitter. Tweeting is a unique form of short-form writing. You’ve got short bursts ...
Nov 03, 2025
Use this power word to get readers to respond
Readers have dozens or even hundreds of actionable messages that scream for their attention each day. A deadline eliminates their option to wait.
But with no deadline, then your offer or your application or your note moves to a lower priority. Readers simply have too many other ...
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Nov 02, 2025
Why bother to give away free content?
A lead magnet is a free piece of content.
During the first days of online marketing, a lead magnet – then, usually an eBook or a PDF download – was a novelty. People were used to paying ...
Nov 01, 2025
King Solomon's model for writer's research
The 5W’s and H: Who? What? Where? When? Why? and How?
These six questions are the basis for research skills and information gathering. They’re used by anyone focused on fact-based writing, including journalists, researchers, law enforcement officials, bloggers, and more.
But did you know this approach was modeled by King Solomon in ...
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Oct 31, 2025
Use this easy strategic planning guide to get ready for 2026
If you’re a nonprofit organization, small biz owner, or solopreneur, then you need a strategic plan.
And you don’t need an MBA to create one. Nor must you pay big dollars to a consultant to get started.
Yes, you can DIY your strategic plan when you ...
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Oct 30, 2025
Top tip for writing an Ask
There’s no way to dance around the "fundraising ask" in an effective fundraising appeal.
You must ask readers to relinquish their hard-earned dollars to your cause in a way that makes them thrilled to do so.
First, in terms of technique, the fundraising ask always includes some important elements ...
Oct 29, 2025
What's your email marketing strategy? FAQs
What's your email marketing strategy?
Whether you’re a solopreneuer or small biz or nonprofit organization, consider the numbers alone. Email marketing delivers an average ROI of $35-$40 for every $1 spent.
But if you've not yet dipped your toe into sending email campaigns -- or if you've got a lot of questions -- read on ...
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Oct 28, 2025
4 tips to help you write persuasively
When you need to write persuasively, use the 4 Ps.
It is a writing formula – a series of four writing tasks that you complete in your copy or your content as a way to persuade your reader to understand your point of view.
Each task begins with the letter "P"...
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