The Rule of Seven: Repeat Your Message in Different Types of Content Writing

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

God speaks again and again, though people do not recognize it. (Job 33:14, NLT)

A Word For Writers

Writers rely on marketing’s Rule of Seven. That is, your reader must read or hear your message at least seven times before she takes action.

The rule is backed up by hard data. Marketing research tells us that 80% of sales are made during the 5th – 12th contact.

The repetition is needed because plenty of other messages are competing for yours. And maybe right at this very moment, your reader doesn’t need what you’re offering.

But she will, if you keep at it. Which is why repeating your message by presenting it in different types of content writing over time makes so much sense. A newsletter article, a tweet, an email, a blog post, a video, a letter, an Instagram post ...

God uses this same approach, doesn’t He? A fellow named Elihu told Job about the different ways God speaks again and again in order for us to get the message: dreams, visions, whispers, confirmations, motivations, warnings, and guidance (Job 33:14-18). Interestingly, God’s modes of contact listed here total seven.

As in the Rule of Seven. Repetition allows us hear God’s voice. And your readers need you to repeat your message in different types of content writing – at least seven times – to get the message, too.

A Wise Word

Repeat your message in different formats.

A Word To Pray

Loving Father,

Thank you for your patience and creativity. Show me how to be creative and repeat my message in different types of content writing so my readers can hear it and respond.

In Jesus’s name, Amen.

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