The Vision Statement: Three Qualities Yours Must Have

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

I am a special messenger from Christ Jesus to you Gentiles. I bring you the Good News so that I might present you as an acceptable offering to God, made holy by the Holy Spirit. (Romans 15:16, NLT)

A Word For Writers

A vision statement describes what your world will look like if a problem is solved or a goal is achieved. It addresses the future. Without a vision statement, you may veer off course.

A good vision statement has three qualities: it’s short. It’s future focused.  And it’s specific. 

The vision statement for Ikea, for instance, reads: “To create a better everyday life for many people.”

• It’s short, clocking in at 10 words
• It’s future focused. A better life isn’t right now. It’s in the process of happening, thanks to Ikea.
• It’s specific. The company’s vision is a better everyday life for many. Not a better financial life … or a better personal life … or a better emotional life … but rather, for Ikea to impact your in-and-out dailiness with a measure of improvement from wherever you are.

Paul had a vision statement that pressed him forward through heartbreak and suffering: “I bring you (Gentiles) the Good News so that I might present you as an acceptable offering to God, made holy by the Holy Spirit” (Romans 15:16, NLT).

• It’s short – just a sentence long.
• It’s future focused. Paul envisions bringing the Gentiles into the kingdom.
• It’s specific. Paul understood the problem: everyone, everywhere needed salvation. The Jewish people were schooled in God’s ways. Paul’s vision was to share that Good News specifically with Gentiles so they would embrace Christ, walk with the Holy Spirit, and be transformed.

The vision statement that is short, future-focused, and that demonstrates how things will change as a result of your work – that’s the vision statement that will keep you focused and keep you inspired.

A Wise Word

A good vision statement is short, future-focused, and specific.

A Word To Pray

Heavenly Father,

Thank you for giving me a vision for the work you would have me to do. Let me define the change you want to make through me. Show me how to articulate that in a vision statement that keeps me focused and inspired.

In Jesus’s name, Amen.

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