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The Strategic Plan:
Write It Down, Get More Done

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

Good planning and hard work lead to prosperity, but hasty shortcuts lead to poverty. (Proverbs 21:5, NLT)

Write a strategic plan and get more done. An online devotional for writers with Word Wise at Nonprofit Copywriter #ChristianWritingResources #WritingTips

A Word For Writers

A strategic plan is written outline that maps where you are now, where you are going, and how you will get there.

Organizations both large and small create a strategic plan each year, as do high-capacity individuals. The most effective check and tweak their strategic plans quarterly.

Stop a sec and answer this question honestly: do you have a written strategic plan? That is, not one in your head but one with actual objectives that are recorded on paper with assigned completion dates.

Strategic planning takes effort, which may be why 49% of nonprofit leaders don’t have one in writing.

But four out of five of the most successful American nonprofits – those with annual budgets in excess of $5 million – have and use a written strategic plan.

There are no shortcuts to writing a strategic plan. You gather data, evaluate your activities, determine how much they cost in time and money, calculate what kind of results you would like to get, and design a blueprint to achieve them.

In which group are you – one who settles for a hasty, spontaneous shortcuts … or one who creates purposeful, written plans that can be more productive?

It’s a good question to ask as you move from one year to the next, one quarter to the next, one month to the next, one week to the next. 

Write down your plan. You’ll get more done.

A Wise Word

Write down your plan. You’ll get more done.

A Word To Pray

Gracious Father, 

In Your eyes, planning is good. Let me think carefully about the vision and resources you have given me. Show me how to evaluate what I have accomplished and how to create a written plan that will keep me accountable and productive in the weeks and months to come.

In Jesus’s name, Amen.


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