The Primary Keyword:
Use It Wisely, Reach More Readers

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

 Anyone who does not love does not know God, for God is love. (1 John 4:8, NLT) 

A Word For Writers

A website’s primary keyword is the main term or phrase that best summarizes its content. For instance, if you have a website or blog about bikes, your primary keyword could be “bicycle.”

Why have a primary keyword? From a writer’s standpoint, a main keyword keeps your content focused. As you add each new page, you can ask yourself, “How does this page contribute or support the primary keyword – the theme of my site?” That question will lead you to write pages like, “The anatomy of a 10-speed bicycle,” “Safest bicycle for adolescents,” or “Easy bicycle repair tips.” 

But from a webmaster’s standpoint – and for readers – keywords are the chief means of driving traffic to your site. They are terms that users type into search queries. If you’ve optimized your site with a primary keyword, then your content can rank higher in search results. That means more readers find your site as they search for that primary keyword (and associated secondary keywords). 

The term agape, for instance, shows up at least 46 times in John’s first epistle – a brief book of just five chapters. Agape is translated as “unconditional love.” 

John’s primary keyword is no accident. His letter explains how God’s love leads us to love others. The unconditional love of God is certainly a theme of the Bible. Yet John’s letter is a clear choice to turn to when you want understand God’s love compared to worldly love. 

When you optimize your website or blog with your primary keyword, your page ranks higher on results, you reach more readers … and ultimately, as you add more content, you build a “go-to” site for your subject.

A Wise Word

Optimize your site with a primary keyword.

A Word To Pray

Gracious Father,

Thank you for choosing terms and phrases that help me understand main themes in your book. Help me to follow suit. Guide me as I choose keywords to keep my writing focused and lead readers to my content.

In Jesus’s name, Amen.

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