The Pillar Page: It’s a Topical Hub on Your Website

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

This Good News about Christ. It is the power of God at work, saving everyone who believes—the Jew first and also the Gentile. (Romans 1:16, NLT)

A Word For Writers

A pillar page serves as the topical hub for a section of content on your website. It’s usually longer than other pages – in some cases, up to 10,000 words.

And the content offers depth. In fact, a pillar page is substantial enough to be broken down into several smaller pages.

For instance, let’s say you operate a website about growing roses. You have a pillar page devoted to climbing roses. Another pillar page devoted to hybrid tea roses. Another for grandiflora roses, another for floribunda roses, another for miniature roses, and so forth. Each of those pillar pages gives in-depth detail about that specific group of roses, their unique characteristics, how to grow them, what types of fertilizer to use.

The climbing rose pillar page will have links to pages about New Dawn climbing rose, Lady Shalott climbing rose, and other climbing roses. But the pillar page is the hub.

Paul wrote a pillar page: the letter to the Romans. It serves as a hub for all kinds of information about the Good News of salvation:

• Why people need salvation (Romans 1-3)
• How salvation works (Romans 4)
• How the Holy Spirit works in those who have experienced salvation (Romans 5-8)
• Why both Jews and Gentiles can be saved (Romans 9-11)
• How to live out your salvation (Romans 12-16)

Plus, the book of Romans is longer than Paul’s other letters, clocking in at 9,422 words (KJV), lending credence to its status as a pillar page. At least 60 references in Romans take the reader to another piece of related content in the Bible, both in the Old and New Testaments.

Salvation is a theme that is woven throughout the Bible, but Romans serves as a pillar for information about that topic. Your pillar pages can do the same.

A Wise Word

A pillar page is a topical hub on your website.

A Word To Pray

Gracious Father,

Show me the “big picture” topics that can serve as information hubs on my website. Let me organize my content accordingly.

In Jesus’s name, Amen.

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