The Brainstorm: It’s Time to Gather a Pool of Content Writing Ideas

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

(There’s) a time to scatter stones and a time to gather stones. (Ecclesiastes 3:5, NLT)

A Word For Writers

During a brainstorm session, your purpose is to gather as many content writing ideas as possible about a particular topic.

After brainstorming, you can drill down your topic to a specific truth.

But as you brainstorm, the key is volume.

This is not the time to decide if an idea is worth pursuing.

It’s not even the time to evaluate if an idea is a good one or bad one. You will sort through ideas later and test them to determine their strength. 

For now, use this writing session to record content writing ideas as they come to you.

• List every idea you can about your topic
• Record ideas in words or phrases
• Don’t worry about grammar or spelling
• Don’t decide if an idea is good or bad as you record it
• Brainstorm for a set time (10-20 minutes, for example)
• Keep brainstorming until you have a pool of ideas

Scripture tells us that there’s a time for every activity under heaven, including gathering stones together. Stones, in several places in scripture, represent truth. For instance, a wise man builds his house on stone or rock – the truth (Matthew 7:24). Jesus, the Truth, is our cornerstone (Ephesians 2:20).

Brainstorming, then, is the time when you gather stones – that is, ideas rooted in the truth. 

Once you have a pool of content writing ideas, you will be able to test them, decide which ones to pursue as you write, and scatter the rest. 

For now, gather as many truths as you can.

A Wise Word

Brainstorm to gather as many truths as possible.

A Word To Pray

Heavenly Father,

You use brainstorming to help me gather ideas. Guide my mind and my thoughts. Let me brainstorm truths that are pleasing to you.

In Jesus’s name, Amen.

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