The Content Marketer: Attract Readers AND Help Them

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

A farmer who plants only a few seeds will get a small crop. But the one who plants generously will get a generous crop. (2 Corinthians 9:6, NLT)

A Word For Writers

• Attract customers: your focus is on yourself and building your following.
• Help customers: your focus is on others and meeting their needs. 

Big difference, right? 

Maybe not. The contrast demonstrates two sides of the content marketer. 

A content marketer focuses on creating posts, blogs, videos, articles, and books in order to attract a specific audience – to appeal to them and draw them in so they want to know more.   

But that audience has a problem or question or issue. They are pre-disposed to looking for answers – answers that you provide with your content.

Consider the reader who doesn’t want to spend hundreds to fix the scratches to his Subaru’s bumper. He is looking for a way to fix the nicks himself and save money. 

Meanwhile, the content marketer creates a piece of information that explains to do-it-yourselfers how to apply auto paint. The point of the content is to attract people who want to touch up scratches on their cars. But rather than sales talk, the content is incredibly practical and useful. The content marketer helps the reader to become a body shop repairman in his own garage. And guess what? The reader buys paint from this provider.

Best-selling author and modern-day marketing expert Seth Godin says that marketing done well “… is the generous act of helping others become who they seek to become.” 

Paul explained this principle in his second letter to the Corinthians. A farmer who plants a few seeds harvests only a small crop. The one who plants lots of seeds – is generous in sharing his knowledge – gets a more generous yield. 

If you’re generous with your content, you’ll attract plenty of interest.

A Wise Word

The content marketer attracts customers in order to help customers.

A Word To Pray

Heavenly Father,

You have given me knowledge and interest in my niche topic. Help me be generous to share what I know with readers. I trust you for the result.

In Jesus’s name, Amen.

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