Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
Updated 3.8.24
NOW!
When you see that little 3-letter word, what’s your gut reaction?
An itsy-bitsy, 3-letter word can do that to you.
The word "now" is simple. But its effect is powerful.
You can use it in articles, on envelope teasers, in fundraising appeals, on response devices … in any document where you want to propel your reader into action.
What’s more, the word now seems so inconsequential that your reader might not recognize that you’re pressing him.
That’s a big plus.
Readers and donors and prospects don’t want to feel they’re being “sold.”
There are several different ways to inject this petite 3-letter bonanza of persuasiveness into your copy. Take a look …
Concise, simple, compelling. Use this 3-letter dynamo now.
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